Bachelor of Advertising

The Bachelor of Advertising program at Henan University of Technology is designed to equip students with the essential skills and knowledge required to excel in the dynamic field of advertising. This program emphasizes creative thinking, strategic planning, and effective communication, preparing graduates to craft compelling messages that resonate with diverse audiences. Students will gain a comprehensive understanding of marketing principles, media strategy, and consumer behavior, enabling them to thrive in various roles within the advertising industry. The curriculum blends theoretical foundations with practical applications, offering students hands-on experience in designing and executing advertising campaigns. Through collaboration with industry professionals and participation in real-world projects, students will develop a portfolio that showcases their expertise. Graduates of this program will be well-prepared to pursue careers in advertising agencies, media companies, corporate marketing departments, and more, making a significant impact in the ever-evolving world of advertising.