Bachelor of Marketing
- Tuition Fee
- ¥ 22,000 CNY/yr
- Duration
- 4 Years
- Language
- Chinese
- Degree Level
- Bachelor's Degree
Application deadline (per the university's page):May 31, 2027 · 197 days left
Costs
- Living costs per year in Beijing (estimate)
- ≈ ¥ 67,800 CNY
- Total per year
- ¥ 89,800 CNY
Whole programme (4 years)
- Tuition
- ¥ 88,000 CNY
- Living costs
- ≈ ¥ 271,200 CNY
- Total
- ¥ 359,200 CNY
Living costs are an estimate and vary by lifestyle. Prices can change, and the university confirms the final amounts. Visa, insurance and travel are not included.
AI Snapshot
Bachelor of Marketing is a 4 Years Bachelor's Degree program offered by Beijing International Studies University in Beijing, China. Teaching language: Chinese. Published tuition: 22000 CNY.
Program Overview
The Bachelor of Marketing program at Beijing International Studies University offers a comprehensive education in the dynamic field of marketing. Designed to equip students with the skills and knowledge needed to thrive in today’s competitive global marketplace, the program emphasizes strategic thinking, consumer behavior analysis, and innovative marketing practices. Students will gain a deep understanding of digital marketing, brand management, and market research, preparing them for diverse career opportunities in multinational corporations, consulting firms, and startups.
How applying works
Five steps from application to enrolment. We prepare the paperwork with you.
Apply
Start your application, about 5 minutes
Offer letter
The university sets the decision timing
Confirm your place
Accept your offer and reserve your seat
Visa support
We guide you through the student visa application
Arrival and enrolment
We help you settle in
Core Curriculum
- Principles of Marketing
- Consumer Behavior
- Digital Marketing Strategies
- Brand Management
- Market Research and Analytics
- International Marketing
- Advertising and Promotion
- Marketing Communications
Career paths
Roles this field of study prepares you for. Your own path depends on your specialisation and experience.
- Business Analyst
- Marketing Manager
- Financial Analyst
- Operations Manager
Admission Requirements
- Applicants must be aged between 18 and 50 years.
- Applicants must be in good health.
- Applicants must hold at least a senior high school graduation diploma.
- Applicants must pass the professional basic examination.
- Applicants must successfully complete an oral Chinese interview.
- Applicants must achieve HSK Test Level 5 or above.
Entry scores
The minimums published for this programme. The university confirms its own requirements.
| Requirement | Required |
|---|---|
| Minimum GPA | 2.5 |
| Maximum Age | 50 |
Add your grades to check this program against your profile.
Required Documents
Prepare these documents before submitting your application
- Resume
- High school academic transcript
- High school graduate certificate
- Passport photos
- Photocopy of valid passport or residence permit
- Certificate of HSK
- CSCA Test Transcript(s)
Frequently Asked Questions
Accommodation Options
Accommodation information not available
Preparing for the CSCA Exam?
CSCA is designed for international applicants planning undergraduate study in China, but required subjects vary by university and programme. Confirm your target requirements before registering.
Requirements vary by programme
Ask the target university which subjects it requires before booking the exam.
Dates are published annually
Check the official CSCA website for current sessions and registration windows.